Agricultural industries increasingly use corporate responsibility mechanisms, such as sustainable standards and certification schemes, to create sustainable production-consumption systems and sustainable products. In the case of agricultural products, the study of certifications is especially vital to ensure that they are truly improving the wellbeing of the economy, society, and environment in areas where they are applied. Data from 2012 demonstrate that Kenya led the global tea industry in percent of national tea production certified by one of the four main sustainable certifications in tea (Rainforest Alliance, Fairtrade, UTZ, and Organic), but there is limited literature analyzing the dramatic adoption of certification, and even less literature on the impacts that the certifications have had. Important undocumented trends within the present-day Kenyan Tea Industry include 1) the pervasiveness of Rainforest Alliance 2) the tensions between farm productivity, market demand for tea, overall tea value, and sustainability and 3) the efforts to move beyond the capacity of certification in the short and long term. This study explores these undocumented trends to provide an up-to-date overview of the landscape of sustainable certifications in the Kenyan Tea Industry, which will inform future research on sustainable certifications in Kenya, and elsewhere.